(old) Defender shape not "distinctive" enough.

[tomwithannl]

https://www.carsifu.my/news/jaguar-land-rover-loses-trademark-battle-over-defender-suv

Tom

[JoshF]

How do you protect a rectangle shape when Jeep and Mercedes also use the boxy approach. It is n't unique

[Scrambler]

I think that's marketing madness by Land Rover.

The shape of the (original) Land Rover was based on what could most easily be hand-built from aluminium sheeting.

Ineos have simply gone down the same design road: cheapest, simplest, most practical. It's steel, they want some extra functions (some proper width to the rear door) and no part of that is correct for a Defender. Everything is wrong from the overhangs to the body shape to the square rather than curved waistline. But if you build a vehicle using the same broad conceptions it looks something similar. You could almost as easily argue it is based on a first-generation Nissan Patrol.

But now LR have said that THEY think it's a Defender copy. And for Ineos that's gold.

The car most likely to lose share to this is the Wrangler. This is a Wrangler Rubicon with actual cargo and towing capacity. The other threats are twin cab utes. It definitely isn't a threat to Land Rover in the market, only to LR's hopes to market their techno-Range-Rover-Defender with photos of the 1940s originals.

[Having Fun]

Everything I've read indicates that the original Land Rover was based on a Willy's Jeep (sample) https://www.motoringresearch.com/sli...over-defender/

The original Patrol & Land Cruiser are both loosely based on the Land Rover.

So. they're all based on a Jeep.

Just my take on it. Others will likely disagree.

[Seigried]

Yup and the land cruiser name was chosen because it sounded like land rover. Toyota engineers have admitted that one in a doco or 2.

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